MINISO, the internationally acclaimed retail brand known for stylish, high-quality products, is accelerating its growth in Greece with the launch of a franchising model, aiming to build a strong nationwide presence.

With over 7,000 stores across more than 110 countries, MINISO delivers a unique shopping experience that blends quality, practicality, and design at accessible prices.

The Greek market has enthusiastically embraced the brand, as evidenced by its latest expansion highlights:

• Chania Store Opens Successfully: The new retail location in Chania has quickly become a standout in the local shopping scene.

• Flagship Store on Athens’ Ermou Street: The iconic store on Greece’s busiest shopping street continues to attract both loyal fans and new visitors alike.

To bring this ambitious expansion plan to life, MINISO has partnered with the reputable franchise consulting firm, THE WAY, to manage franchise development and support prospective franchisees.

Entrepreneurs interested in joining a proven global network now have the chance to establish their own thriving retail business through MINISO’s franchise program.

Key benefits of the MINISO franchise model include:

• Recognized Global Brand: Become part of a popular, internationally respected brand.

• Full Support and Training: Access ongoing training, marketing guidance, and operational assistance from MINISO.

• Diverse Product Range: Offer customers an ever-evolving selection of products, including home essentials, accessories, toys, and beauty items.

For more information about franchising opportunities with MINISO, call +30 210 960 2952 or email info@theway.gr today.